That sounds impressive until you read the fine print: "compared with worn standard halogen" bulbs. Still, such claims are making premium-priced halogen bulbs an alluring choice for drivers.
Those with 2700 K are closest to incandescent bulbs; ones with 3000 K are similar to halogen bulbs ... Series 65W Equivalent Dimmable Retrofit LED Downlight is part of the Lightbulbs test program ...