Why is this work relevant for Creative Effectiveness? "It Matters Where You Stay," even on the fastest-moving place on the planet: TikTok. With a first-of-its-kind 10-minute TikTok, Hilton earned over ...

Hilton, the hotel brand, found success in a counterintuitive way by running a ten-minute ad on TikTok, the short-form video-sharing platform. Hilton, the hotel chain, created a viral sensation by ...

The ad features Paris Hilton entering a hotel lobby, surrounded by other holidaymakers dressed in her classic pink aesthetic, and wearing blonde wigs. The individuals speak using popular online ...