Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...

This article examines the history of the market research sector and how it can provide value. There is increasing interest in the history of market research in the UK. There is an emerging interest in ...

Explore 110 years of US stock market trends, high P/E ratios, and what the Shiller P/E of 35 signals for future returns.

History offers a clear lesson there, as well. Over the past 50 years, the stock market has returned 10% annually, on average, making it the most reliable path to wealth generation the world has ...

Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on. It's usually published ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...