Use direct mail to initiate a conversation with people whose email addresses you do not yet have, or with those who have repeatedly not responded to your emails. Note: As prospects convert, move them ...

Next, read up on the subject. A wealth of printed information is available to help educate you about direct mail. Do-It-Yourself Direct Marketing: Secrets for Small Business by Mark S. Bacon is a ...

These generations value authenticity, tangible experiences, and meaningful connections—all areas where direct mail excels. In a digital age flooded with ads, physical mail stands out ...