Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of ...

Look no further than your trusty elf partner! These funny Elf on the Shelf ideas will let Santa's helper cause a little mischief and lots of giggles around the house. Parents who are short on time ...

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing ...

co-CEO of The Elf on the Shelf, told the New York Post. Use everyday items like dry-erase boards for messages or arrange shoes into a “choo-choo” train with small treats inside each one.

My kids are 14 and 16 now, but they held onto their belief in Elf on the Shelf for over a decade. When they were preschoolers, I'd set up elaborate displays showing Jingle and Garland (each kid ...

Enter: Elf on the Shelf, with a bittersweet twist. Anna Grace’s brother, Tatum, was born a micro preemie, at just 1 lb., 5 oz. During Emberly’s pregnancy, Tatum was diagnosed with Severe ...

The pitch captivated sharks Lori Greiner and Robert Herjavec, who grabbed 15% ownership of the business for $150,000.