ADWEEK on MSN3d
Ikea Slides into DMs with a Cheeky Offer for Late-Night Scrollers
In recent years, Ikea has faced increased competition from direct-to-consumer mattress retailers like Emma and Simba. Its ...
Ikea slid into Canadians’ DMs with a classic ‘u up?’ text. Yes, really
In a playful late-night stunt developed with Rethink, Ikea Canada surprised insomniacs with a classic DM (and surprised respondents with a brand new mattress delivered to their door).