Inbound and outbound are really two sides of the same coin. Both are powerful lead generation tools that guide prospects toward resources they might find helpful. As marketers, we can pair those ...

Traditional advertising and outbound marketing efforts promote ... and sales through distribution channels. She is also a big fan of inbound marketing and is a certified Hubspot Inbound Marketer.

Traditional outbound marketing may ... the advantages of inbound marketing continue to increase. If you are not yet using this channel natively, your brand will be lost from view to key constituents.