Lux soap was launched in India in 1929. The soap's very first advertisement featured actress Leela Chitnis as its brand ambassador. It was popularly known as 'the beauty soap of film stars.' ...

However, the category has experienced a slowdown in growth. New Delhi: Lifebuoy, one of the top-selling soap brands in India that is worth more than ₹2,000 crore in sales, is getting a makeover.

India’s journey from colonial rule to independence and beyond has been remarkable. While political leaders fought for freedom, several Indian brands emerged, laying the foundation for the country’s ...

Toothpaste and soap companies are increasingly using ... marketing head-oral care, Dabur India. Major brands like Colgate and HUL have also introduced herbal and ayurvedic product lines to meet ...

The drone show marks Lifebuoy’s transition from illness protection to skin protection, setting the stage for its historic ...

HINDUSTAN UNILEVER’S (HUL’s) iconic brands Lifebuoy, Pears and Surf have been an integral part of the shopping basket of ...

New Delhi, Wipro Consumer Care and Lighting on Tuesday announced the acquisition of three soap brands, Jo, Doy, and Bacter Shield, from VVF (India) Ltd for an undisclosed amount, a move that will ...