It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...

Authenticity and trust play a vital role in influencer marketing. If the content is shared by an influential person regarding ...

Working with influencers gives businesses the chance to reach a wider audience by connecting with their dedicated followers.

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Here are the trends that have stood out to me over the past several years and where I think the industry is headed.

Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.

Influencer marketing in 2025 will be defined by strategies that prioritize authenticity, relevant content, and connections ...

With the South African influencer advertising market expected to grow by 10% between 2025 and 2029, reaching an estimated ...

The Australian Influencer Marketing Council (AiMCO) is set to host its first-ever beauty influencer marketing events, ...

The Australian Influencer Marketing Council (AiMCO) has announced that Australian content creators Taz and Alessia and ...

Buzzwise will serve as a strategy consultant and execution agency for companies seeking to leverage influencers and content ...