It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

Influencer marketing in India, valued at over 12 billion rupees, is expected to grow significantly, driven by data insights ...

If you've ever bought something for yourself or your kids because you saw a social media influencer using it, you're not ...

Working with influencers gives businesses the chance to reach a wider audience by connecting with their dedicated followers.

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...

Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.

Authenticity and trust play a vital role in influencer marketing. If the content is shared by an influential person regarding ...

Here are the trends that have stood out to me over the past several years and where I think the industry is headed.

Tech firms that speed up and automate brands’ partnerships with social-media influencers are becoming hot commodities as ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

The Australian Influencer Marketing Council (AiMCO) is set to host its first-ever beauty influencer marketing events, ...