GVGL Marketing Management's Ebru Tuygun shares why 2025 is the year when brands can no longer afford to be passive about ...

Impact XM, a global experiential marketing agency specializing in strategy-driven brand experiences, has announced its acquisition of Touch Associates, a UK-based B2B brand experience agency. This ...

Transitioning Ghana into a Blue Ocean Strategy (BOS)-driven 24-hour economy presents ... from a competition-based economy to a market-creating global powerhouse. V. POLICY & INVESTMENT ...