The course provides an understanding of the core concepts and practices of marketing. The fourth number of the course code shows the level of the course. For example, in course 219206, the fourth ...

Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)." Harvard Business School Teaching Note 094-066, December 2009.

Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction, Student Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 094-067, ...

The report includes: The market for fluorescence microscopy was ... Key Attributes: Key Topics Covered: Chapter 1 Introduction ...