This year, several brands in India executed pranks that were not only entertaining but also left a lasting impact.

Fools' Day, brands come up with playful campaigns to engage their audience. ixigo has been launching fun, travel-themed pranks over the years.

The playful announcement was revealed as part of Pocket FM’s April Fool’s Day campaign, adding a touch of humour to the day.

Aloke Bajpai and Nitish Mittersain stress the importance of resilience, communication, and governance for publicly listed ...

When we caught up with Ixigo cofounder Aloke Bajpai in early 2023, the focus had turned away from the company’s first bid to go to the public market. And now 15 months later, Bajpai and ixigo ...

India based online travel agency (OTA), ixigo, has partnered with Amadeus, a global leader in travel technology, to enhance its airline content offering. The collaboration will enable ixigo to ...

ixigo’s focus on Tier II and smaller markets has been a crucial strategy, allowing it to secure a strong footing in the train booking segment ixigo’s competitive advantage in the railway ...

ixigo has partnered with Amadeus to enhance its airline content offering. Through this collaboration, ixigo will integrate ...

Big startup IPOs like Swiggy & Ola Electric underperform Nifty in FY25, facing sharp declines. Smaller IPOs like Awfis shine.

This integration will enable ixigo to provide travellers with greater choice, flexibility and seamless flight booking experience. Disclaimer: No Business Standard Journalist was involved in creation ...