Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

Some on social media said the new Type 00 car was "exciting" and "absolutely stunning", while others called it "rubbish" and told Jaguar's designers to "go back to the drawing board". However ...

Everyone has been talking about Jaguar since its controversial ... The images officially released are design drawings rather than images of the real car. The car actually unveiled in Miami has ...