That minimal typeface is a far cry from the heritage design resurgence we're ... which has involved the revival of older logos. Jaguar's new branding is very much of the minimal, flat design ...

A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric ...

Jaguar’s transformation is as much about reclaiming its artistic heritage as it is about redefining the luxury car market.

The criticism ranged from commenters critiquing the company’s font choice and decision to remove the Jaguar animal logo — which ... it was abandoning its heritage. Critics also noted that ...

The aim was to make Jaguar more relevant to a contemporary audience. But its re-imagining, new logo and 'leaper' cat design, ...