Among the 47 prefectures, however, there are some pairs who listed each other as their biggest rival. For the biggest two-way rivalry, we have to turn our eyes away from east Japan’s Kanto region, to ...

The region, which comprises Kagawa, Kochi, Tokushima and Ehime prefectures, was described as one of the “lesser-known gems” in Japan on the official website of the world-class travel guidebook.

Executive Senior Vice President mentioned a possibility of 40 million international visitors in 2025, "I believe that the ...