"I want to deliver traditional Japanese rice crackers from Niigata Prefecture to eight billion people around the world," he says. International success, for Juneja, requires an international ...

Read More: 10 Must-Watch Movies About Travel to Inspire Wanderlust Senbei are traditional Japanese rice crackers that come ... Wrapped in nori (seaweed) and often filled with ingredients like ...

The Japanese dish ochazuke (or rice submerged ... and the crunchy little strips of freeze-dried nori and crunchy rice crackers on top added interest. This was so much more than a bowl of rice ...