Citations: Brown, Stephen, Robert Kozinets, JohnF.Sherry Jr.. 2003. Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning. Journal of Marketing. (3)19-33.
Citations: Jr., JohnF.Sherry, Robert Kozinets, Adam Duhachek, Krittinee Nuttavuthisit, Benet DeBerry-Spence, Diana Storm. 2004. Gendered Behavior in a Male Preserve ...
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