China's limited edition focused on the country's heritage and ancient Chinese architecture, with a 3-sided depiction of The ...

This case study describes a campaign by Johnnie Walker, the Whisky brand owned by Diageo, which used events in China to maintain a brand presence between major advertising campaigns. The origin of ...

One of the world's most renowned and rarest whiskies, Johnnie Walker Blue Label ... with Mexican Warriors, China's Five Gods ...

In recent years, each sub-brand of Johnnie Walker has been promoted to different audiences, resulting in a lack of unified brand image among Chinese consumers. This project takes China's aerospace ...