A new Journal of Marketing study explores how ... a combination of Generative AI and human input leads to superior marketing research.

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, ...

1, No. 1 (1993) will be released as soon as the issue becomes available to JSTOR. MOVING WALL The "moving wall" represents the time period between the last issue available in JSTOR and the most ...

This title is part of a longer publication history. The full run of this journal will be searched. TITLE HISTORY A title history is the publication history of a journal and includes a listing of the ...

Moorman, C., G. Zaltman, and Rohit Deshpandé. "Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations." Journal of Marketing Research (JMR ...

As far back as the 1960s and ’70s, Chicago Booth’s marketing faculty pioneered a quantitative approach to marketing research, using consumer data from newspapers and retail data from stores to gain ...

The Journal of Financial Market Infrastructures was the first journal to specialize in publishing peer-reviewed research in FMIs. Today, over a decade after its first publication, the journal ...

As social media becomes increasingly a part of marketing strategies, businesses are investing heavily in the platforms to ...

Public criticism, customer boycotts, political controversies, and investor skepticism have created a volatile environment for ...