Kantar, the world’s leading marketing data and analytics company, has unveiled LaunchEvaluate, an agile post-launch evaluation tool designed to maximise the ...

Using LaunchEvaluate, businesses can: Ensure the long-term success of new product launches by identifying the factors driving ...

Kantar Group is working on a deal to sell its television audience ratings unit to H.I.G Capital for about $1 billion. The company referred to the proposed sale of the Kantar Media business in a ...

Market-research firm Kantar Group is selling its media measurement and analytics unit Kantar Media to private-equity firm H.I.G. Capital for approximately $1 billion, the companies said. Kantar Media, ...

Global market research company Kantar Group, a portfolio company of Bain Capital, has announced the proposed sale of Kantar Media to H.I.G. Capital, a global alternative investment firm with $67 ...

LONDON, Jan. 18, 2025 /PRNewswire/ -- Kantar Group, a leading, global market research company based in London and portfolio company of Bain Capital, has announced today the proposed sale of Kantar ...

Private equity already owns a large stake in Kantar Group. In 2019, ad holding company WPP agreed to sell a 60% stake in Kantar to Bain Capital Private Equity, raising about $3.1 billion ...

Katar Media's CEO Patrick Béhar will continue to lead the company, which is the media research data and analytics subsidiary of Kantar Group. The chief executive was appointed to the role in ...

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Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for GenAI implementation and integration, leaving significant untapped ...

Low and no alcohol drinks have seen an increase in popularity in supermarkets, according to insights from Kantar. The ...