Data and analytics company Kantar says there’s a growing consumer preference for ad-supported streaming. The latest study, ...

Kantar Worldpanel's Q4 data shows robust growth in paid ad-supported streaming with live sports impacting figures ...

Using LaunchEvaluate, businesses can: Ensure the long-term success of new product launches by identifying the factors driving ...

Kantar Group is working on a deal to sell its television audience ratings unit to H.I.G Capital for about $1 billion. The company referred to the proposed sale of the Kantar Media business in a ...

Kantar, the world’s leading marketing data and analytics company, has unveiled LaunchEvaluate, an agile post-launch evaluation tool designed to maximise the ...

Global market research company Kantar Group, a portfolio company of Bain Capital, has announced the proposed sale of Kantar Media to H.I.G. Capital, a global alternative investment firm with $67 ...

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order ...

Katar Media's CEO Patrick Béhar will continue to lead the company, which is the media research data and analytics subsidiary of Kantar Group. The chief executive was appointed to the role in ...

LONDON, Jan. 18, 2025 /CNW/ --Kantar Group, a leading, global market research company based in London and portfolio company of Bain Capital, has announced today the proposed sale of Kantar Media ...

Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for GenAI implementation and integration, leaving significant untapped ...

Low and no alcohol drinks have seen an increase in popularity in supermarkets, according to insights from Kantar. The ...