In the new Hello Kitty Squishmallow collection, you can snag multiple sizes — some complete with special outfits — to add to your existing collection or share as gifts with fellow kawaii enthusiasts .

The complexity of “kawaii” may help explain Hello Kitty's enduring appeal across generations and cultures, why Canadian singer-songwriter Avril Lavigne released a song titled “Hello Kitty ...

As the holiday season draws closer and the seasonal decorations come out of their boxes, Sanrio is preparing for the festivities with Christmas-inspired décor worthy of its kawaii creations.