Kimberly-Clark?s Kleenex brand is leveraging an interactive tissue box to let users deliver Messages of Care as part of a Facebook campaign that points to the power of linking social and a ...

Ever reached for a Kleenex only to realize you’re looking at a generic box of tissues and thought, “Wait, WHAT?” I’m not using a Kleenex. It’s a tissue, but your brain says Kleenex.

1929: Kleenex introduces the first POP-UP dispensing box with a perforated opening. It also introduces colored tissues. 1930s ...