Created in 1971 by a young female copywriter in the US, the now infamous L'Oréal ‘Because I’m worth it’ slogan, affirming female worth, came at a time when men were dominating the ...

Andie MacDowell has admitted she struggled to say L'Oreal's iconic catchphrase 'because I'm worth it' - despite working with the beauty brand for nearly 40 years. The actress, 66, has appeared in ...

The L'Oréal Women of Worth initiative emerged from their iconic 1971 tagline "Because I’m worth it," created by copywriter Ilon Speck, who challenged traditional beauty advertising by putting ...

It's why we owe it to ourselves to invest in our well-being. No brand has tapped into this universal truth more powerfully than L'Oréal Paris, or captured it in a more iconic endline than 'Because I'm ...

It's why we owe it to ourselves to invest in our well-being. No brand has tapped into this universal truth more powerfully than L'Oréal Paris, or captured it in a more iconic endline than 'Because I'm ...

"Inspired by the brand’s iconic tagline, “Because I’m Worth It”, which mission is to value self-confidence and give every woman the power to express their worth, the “Worth It Resume ...

L’Oréal Paris brand ambassador Helen Mirren supported the brand's 2024 Women of Worth Honoree celebration and spoke ...

“One more time, all together please, ‘Because you’re worth it,’” Helen Mirren cheered from stage at the L’Oréal Paris 2024 Women of Worth dinner in Los Angeles on Thursday. The famous ...