Insider has tested Function of Beauty's personalized haircare routine before and our opinions were mixed, so I was intrigued to see it launch a new purple shampoo and conditioner. Between salon ...

For extra toning power, use EverPure Purple Shampoo and Conditioner ... and frizz-defying shampoo and conditioner, we've got what you need L'Oreal Paris Innovation: We are a total beauty care ...