The study identified the top factors influencing TV-based purchases. Discounts and promotions were the leading motivator, ...

Other key findings from the study include: A desire to do more with shoppable TV: While the majority of CTV viewers say they ...

LG India has announced that they will be expanding their free ad-supported TV streaming service called LG Channels to more ...

Ad-tech company ArabyAds has expanded its exclusive partnership with LG Ad Solutions by joining forces with TVekstra for Connected TV (CTV) advertising in Turkey. Through this collaboration ...