Li Ziqi's content often emphasises simplicity, craftsmanship, and a deep connection to nature, which has resonated with millions of viewers both in China and internationally. Photo: Sina ...

Li Ziqi, 29, became one of China’s most popular celebrities last year, reaching nine million followers on YouTube, where her cinematic videos celebrating rustic life in Sichuan province have ...

Li Ziqi, 29, from Pingwu in Sichuan province, started her video blogs on traditional food and crafts three years ago after giving up city life to return to the village where she was raised by her ...

Ziqi Zhong is a PhD Candidate in Marketing, fully funded by LSE and the Lee Family PhD Scholarship. His research interests lie in digital marketing, marketing for good, sustainability, and the ...