Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan." Harvard Business School Supplement 916-801, July 2015. (Revised March 2017.) ...

One of the biggest FMCG companies in India – Hindustan Unilever Limited – has cut prices for some of its most popular soaps – Lifebuoy, Lux and Dove. While demand is one reason for it ...