Lifebuoy, the world's leading soap brand, created a data-led campaign in Indonesia to raise awareness about the need for handwashing with soap. This case study describes how soap brand Lifebuoy ...

Lifebuoy just made waves—no, scratch that—lit up the skies at the Maha Kumbh Mela! One of India’s most trusted soap brands took a high-tech leap with a breathtaking drone show, marking its ...