Linda Boff, General Electric CMO, and Heidi Browning, NHL CMO, share how they have been able to buck that trend and create long-tenured careers at their companies.

Content marketing may not usually be associated with jet engines, wind turbines and mining equipment. But for Linda Boff, executive director/global brand marketing at General Electric, demonstrating ...

"We have completely pivoted," Linda Boff, General Electric's chief marketing officer, told delegates at the Association of National Advertisers' (ANA) 2015 Masters of Marketing Conference in Orlando, ...

Fischer succeeds Linda Boff, Chief Marketing Officer of GE, and will serve in the role for one year. Accenture names Domingo Mirón as CEO of financial services Accenture has announced that ...