Brands who have advertised on LinkedIn say the portal's social ecosystem helps in amplifying campaigns thanks to factors like ...

LinkedIn report highlights five key trends ... These tools bridge the gap between marketing activity and business outcomes and show how specific efforts drive deals. “You can talk about click ...

LinkedIn team members working across product and marketing told me what they're ... They're pushing business owners to display services and skills prominently, not keep them buried in the ...

Put together, these insights point at the growing importance of LinkedIn as a marketing tool. However, LinkedIn influencers were not on the industry’s watchdog, the Advertising Standards Council ...

LinkedIn’s new ‘B2B ROI Impact’ research highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue.