A change in the season means a change on the Starbucks menu, and pumpkin flavored drinks are once again stealing the ...

I tried pumpkin-flavored iced drinks at Dutch Bros, Dunkin', and Starbucks. Here's how they stacked up. First, I ordered from Dutch Bros. There's nothing more satisfying to me than pulling into an ...

The cult drink has since spawned an entire pumpkin spice pop-culture movement, becoming a symbol of the changing seasons and of celebrating, rather than lamenting, the return of colder ...

When the new pumpkin spice latte - known to its fans as the PSL - was tested with customers in 2003 it proved a hit. But it was when consumers started sharing their love for the drink on social ...

In just a decade, Starbucks reportedly sold more than 200 million cups of the pumpkin-flavored drink. The PSL took on a life of its own on social media with a hashtag, an Instagram page and even a ...

Starbucks has long used seasonal drinks to anchor its marketing throughout ... Starbucks and other brands connect with through the pumpkin spice scent. Since scent is hardwired into people ...