Maaza, the mango-based drink owned by Coca-Cola, has achieved the milestone of becoming a billion-dollar brand in 2024, announced Chairman and CEO James Quincey. During the company’s post ...
Maaza, a desi mango fruit-based drink owned by Coca-Cola, has touched the milestone of becoming a billion-dollar brand in 2024, its chairman and CEO James Quincey has said. It has now become the ...
With a strategy that combines both disruptive and conventional routes, Coca Cola India has turned Thums Up and Sprite into billion-dollar brands, and is now trying to bring Maaza into the same club.