Perceptual maps are the only way to understand what your position is in the market and how the market views you vs ... First, they show how close customers perceive your brand to be relative to ...

Citations: Carpenter, Gregory. 1989. Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market. Management Space. (9)1029-44.

Brand Mapping is commonly used to visually convey the competitive data of brands across various areas. The information is usually collected using simple multicoded grid questions or semantic rating ...