Market segmentation theory shows bond interest rates are set independently per maturity segment. The yield curve plots differences in yields across various bond maturities to assess economic ...

Market segmentation is the fancy ... in ways more accurate and relevant than ever before. The patient segmentation model discussed here divides the patient population into four behavioural groups ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

Drenik: Dr. Block, your paper, Assessing privacy protected cohort-based market segmentation illustrates that effective targeting models are still possible in today’s privacy driven market.