Your mission should be to figure out which market segmentation strategies are best for your business and develop a plan to execute them. The best bell cow strategy is probably the most effective ...

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

In North America, for example, the assumptions of the mass market no longer hold true for most businesses and product categories. Creative market segmentation strategies often afford the business ...

And more than 76% of senders agree that email marketing is integral to the success of their organization ... Although cleaning out your list frequently is often recommended, these two list ...