What Is Marketing Automation and Why Does It Matter to You? Marketing automation technology first appeared about 15 years ago to allow marketers to more effectively and efficiently accomplish tasks.
Oh, and be sure to check out Seth Godin’s remarks – that dude is unbelievably quotable! 101 Marketing Quotes Amber Naslund ‘Quit counting fans, followers, and blog subscribers like bottle ...
Opinions expressed by Forbes Contributors are their own. Renae Gregoire covers content marketing and great content experiences. Imagine a world where businesses care. Where your wants, hopes ...
Marketing measurement is having a moment. Let me clarify: Accountability has always been important for marketers, but lately there's been renewed interest—and investment—in piecing together the ...