Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.

Search Engine Land » PPC » Marketing attribution models: The pros and cons Chat with SearchBot Please note that your conversations will be recorded. As third-party cookies phase out, measuring ...

With the right technology and strategy, marketing leaders can now demonstrate exactly how creator partnerships drive business ...

In the ever-evolving world of B2B marketing, understanding the impact of your marketing efforts on revenue and pipeline is crucial. Enter marketing attribution, serving as a compass to guide budget ...

As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right ...

Though attribution can be useful in analyzing marketing activities, implementing attribution solutions is not easy. Too often, it isn't until a significant investment has been made that most ...

Turtl research reveals a critical issue in B2B marketing: a widening gap between content production and its measurable impact ...

As B2B marketers struggle to prove ROI, Sachin Sharma of LinkedIn India explains how its latest measurement upgrades provide ...

Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced that it has entered ...

Rockerbox’s unified marketing measurement platform provides actionable insights powered by Multi-Touch Attribution MTA Marketing Mix Modeling MMM , and Incrementality Testing solutions.