Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based ...

Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings ...

Businesses, regardless of size, are recognizing the essential role of email marketing automation software in efficiently targeting their desired customer base. The appropriate software can ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

CMSWire’s Marketing Automation Channel offers a wealth of expert resources, from the latest news and groundbreaking trends to in-depth analyses of today’s automated marketing strategies.

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PORTLAND, ORE, Jan. 23, 2025 (GLOBE NEWSWIRE) -- Act-On Software Inc., an enterprise marketing automation platform (MAP) provider, today announced that they have signed a definitive agreement to be ...

Jay Rathod, Founder & CEO of  Koffeetech Communications, writes that integrating CRM with marketing automation drives real ...

Banzai International, Inc (NASDAQ:BNZI) announced that it has signed a definitive agreement to acquire Act-On Software Inc, ...

International has signed a definitive agreement to acquire Act-On Software, an enterprise marketing automation platform provider.

Marketing automation has become essential for driving organizational efficiency and fostering collaboration across departments as businesses focus more time and resources on improving customer ...

Banzai International, Inc. (NASDAQ: BNZI) ("Banzai" or the "Company"), a leading marketing technology company that provides essential marketing and sales solutions ...