Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings ...

Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based ...

Banzai Adds Enterprise Marketing Automation Platform, the cornerstone of AI-driven B2B marketing, to Growing Product ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Strong customer communications and effective prospecting ...

Businesses, regardless of size, are recognizing the essential role of email marketing automation software in efficiently targeting their desired customer base. The appropriate software can ...

CMSWire’s Marketing Automation Channel offers a wealth of expert resources, from the latest news and groundbreaking trends to in-depth analyses of today’s automated marketing strategies.

Jay Rathod, Founder & CEO of  Koffeetech Communications, writes that integrating CRM with marketing automation drives real ...

Banzai International, Inc (NASDAQ:BNZI) announced that it has signed a definitive agreement to acquire Act-On Software Inc, ...

International has signed a definitive agreement to acquire Act-On Software, an enterprise marketing automation platform provider.

Banzai's vision is to build a comprehensive suite of AI-driven marketing tools that make life easier for marketers and businesses of all sizes. Acquiring Act-On is a key step toward achieving this ...

That's why choosing the right marketing tools is crucial for long-term success. With the imminent emergence of various AI and automation tools in marketing and PR, here are insights on navigating ...