These are: It’s a simple process to create the marketing objectives that make sense for your business. Ultimately, everyone’s goals and constraints are different. First, consider what your ...

Sustainability focus. Marketers need to measure sustainability efforts using KPIs like brand perception and customer retention to reflect the growing consumer demand for ethical practices.

Breaking down silos with unified goals and incentives boosts productivity, accountability, and long-term success. The post ...

ClickUp’s fully customizable marketing plan template is easy to use for all skill levels. Image: Clickup.com The best place to start is identifying your big-picture objectives. From there ...

Alignment of the licensor's marketing objectives with the licensee's business objectives is essential to optimizing the licensing benefits for both parties. The goal is to develop terms that reflect ...

B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...

From identifying your goals to choosing the right platforms, this how-to guide breaks down essential steps to maximize your marketing efforts.