Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

but we at Movable Ink have seen it to be true—AI helps marketers work smarter and create leverage on their time,” Sharma said in the report. Many opportunities for AI in marketing remain untapped.

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here’s what marketers need to know.