For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

Nature Research Intelligence Topics enable transformational understanding and discovery in research by categorising any document into meaningful, accessible topics. Read this blog to understand ...

Market research is when designers and businesses gather important information about the needs and preferences of people who might use their products. They will use this to plan new products or ...

Public criticism, customer boycotts, political controversies, and investor skepticism have created a volatile environment for ...