Market survey--where you actually speak to members of your target audience--are an important part of market research. You can choose to hire a company to do it for you, but conducting the ...

Marketers are great at asking leading questions in marketing copy, but you don't want to ... each of those groups answered other questions. Depending on your brand's audience and how the survey or ...

This survey highlights a growing trust in word-of-mouth, a preference for fresh feedback, and the critical role of owner ...

Thanks to modern survey tools, creating and distributing a questionnaire has never been easier. By Alex Caffarini As a ...

Pre-event surveys help you better understand what your attendees hope to gain from their virtual or hybrid event experience. If possible, conduct these surveys 4-6 months in advance of the conference ...

professor of digital media and marketing in Carnegie Mellon University’s Heinz College. Still, don’t let those numbers go to your head. High-paying surveys are often few and far between.

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.