Mars is instead promoting its Orbit and Extra gum brands through the lens ... Perfetti Van Melle, a private company that already owned the candy brands Mentos and Chupa Chups, said then that ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Mars Wrigley Confectionery is the world’s leading manufacturer of chocolate, chewing gum, mints, and fruity confections. Once the planned worldwide integration of the Mars Chocolate and Wrigley ...

In 2008, Mars Inc. branched out from chocolate to gum when it acquired the Wrigley Jr. Company for $23 billion. Besides confectionary brands, the company also owns food brands like Seeds of Change ...

Mars Wrigley, the confectionery company, engaged and educated young people in its anti-littering message by utilising influencers, WeChat at a litter collection event in China. Kicked off in 2013, ...