Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research ...

Michelob ULTRA’s fun new spot, “The ULTRA Hustle”, stars Academy Award nominee Willem Dafoe and Emmy Award winner Catherine O ...

Pickleball has made it to the Super Bowl. It’s about time, right? Pickleball is only one of the fastest growing sports in ...

Super Bowl commercials have become more elaborate and star-laden each year, and beer brands are ... and designed its commercial around human-sized sloths. Michelob Ultra is staying the course ...

The #1 fastest-growing beer ... year's commercial focuses on the lengths competitors will go to win - because everyone knows friendly competition is more enjoyable if there's a Michelob ULTRA ...

The song in Michelob Ultra's new Super Bowl ad is just about perfect for the scam that Willem Dafoe and Catherine O'Hara pull off.

Michelob Ultra Zero — an alcohol-free beer that boasts only 29 calories — will be making a cameo appearance in a Michelob Ultra commercial during Super Bowl LIX, where ads cost a reported $8 ...