and 47% of millennials drawing the same conclusion. It begs the question: Why isn’t this knowledge translating into purchasing power? For starters, many members of younger generations are still ...
Heating up engagement Brands must place a massive emphasis on marketing to millennial consumers, given that by 2020, their purchasing power will be the most influential. Allrecipes has identified ...
119 Mohatarem contends that as Millennials find jobs, shed student loan debt, and start families of their own, they will start purchasing cars. Others are less optimistic. According to US PIRG ...
Millennial B2B buyers want to interact directly with vendors' representatives far more than Gen X or Baby Boomers buyers when researching products and services, according to a recent report from IBM.
This suggests that Gen Z and millennials are buying stocks more frequently than older investors, selling more frequently, or a combination of the two. Hopefully, they are adding to their portfolio ...
Millennials continue to snap up the majority of battery-powered vehicles on sale, according to data provided by J.D. Power ... even if the EV they're buying isn't from another luxury brand.
J.D. Power suggests that rental car companies continue to keep Millennials satisfied because they aren't afraid to express an opinion on the Web. Of them, 47 percent write online reviews.