In other words, that car was a necessity ... It sits at the center of a market of sport-utility vehicles. How does a brand called MINI remain small in a world where everything has become large ...
Relaunched in 2002 by new owner BMW, the iconic British Mini brand traces its roots to 1959. New Minis retain a family resemblance to the brand’s original, influential front-wheel-drive cars.
But does that leave the Convertible without a place in the brand's ever-expanding lineup? When we first drove the Mini Roadster barely a month ago, we couldn't help but feel that it had ...
These English automobiles have been prominently featured in some of the most iconic car chase scenes of all ... However despite those origins, the Mini Cooper brand is not quite as English now ...
Because the look still sells, that's why. BMW's MINI brand is taking a page out of Porsche's book (and its own, for that matter), and has vowed that its exterior look will be eternally unchanging.
After the BMW Group had already switched Mini sales to the agency model in 2024, the plan was to introduce it for the core BMW brand at the beginning of 2026.