to discuss how BMW's original strategy allowed the MINI nameplate to take off, highlight the series of events that helped it spawn an entire product lineup, and project where the MINI brand is ...

The company revitalized the brand by combining its classic design with modern technology and features. Mini models today retain the same charm and appeal as the original, but now cater to a ...

Relaunched in 2002 by new owner BMW, the iconic British Mini brand traces its roots to 1959. New Minis retain a family resemblance to the brand’s original, influential front-wheel-drive cars.